In-house social listeningCounts mentions, not people.
Only the biggest brands have a team, and even they hand-sample what's loudest, not what's representative.
Community-discourse brand intelligence
Outsmart the brands you can’t outspend.
Verbatim reads the public conversation at population scale and turns it into a brand-intelligence report where every finding traces back to the quote behind it: who leads, where perception is moving, and where the growth is.
The flagship skincare report
A pre-release sample with the full method and one brand profile revealed in full.
283,343
Classified claims
8,000
Discussions
143
Brands tracked
3
Years · 2023–2026
01
Everyone has an opinion on your product category. Almost no one has the evidence.
There are three ways to read what a market really thinks. Each breaks in the same place. You can have volume, or you can have rigor, but not both… until Verbatim!
AgenciesJudgment without throughput.
Real expertise, but no tooling to read at volume, so the read comes from a handful of cherry-picked conversations and a seasoned hunch.
Deep-research AIThroughput without discipline.
It scrapes whatever search returns and summarizes loosely: no sampling, no measured accuracy, no quote you can check.
VerbatimVolume and rigor.
A representative sample of the whole conversation, every claim attributed and classified, every finding bound to a verbatim quote. And the accuracy is measured, not asserted.
narrowat scale
Volume →Rigor →Agencies
Deep-research AI
In-house listening
Verbatim
Volume × rigor. Only one quadrant has both.
02
A map of the category, not a mirror for your brand.
You don’t have to be one of the hundreds of tracked brands to use this. The report is a read of the whole space: its leaders, its movements, its unmet demand. That’s where the opportunity is.
Where you stand
- Share of voice: by independent speakers, not raw mention volume.
- Stance by aspect: praise vs criticism, split by what people actually discuss.
- Head-to-head net stance against any named competitor.
- A full profile for every brand with reportable support.
Where it's moving
- Trend movers & inflections: what's gaining and losing ground, and when it turned.
- Brand switching: who's taking whose customers, and the stated reason.
- Rising challengers on the long-tail radar.
Where the growth is
- Content gaps: what the community keeps asking and nobody answers.
- Consideration sets & dupes: who you're cross-shopped against.
- Price & value perception.
- Grounded implications: a specific play, tied to the evidence.
What’s in the report
Everything above, across 25 analytical sections, plus a full perception profile for every brand with reportable support.
03
Every number traces back to a person and a quote.
Representative, not cherry-picked.
A date-stratified sample across the full window, built to stand in for the population, not just the loudest voices.
Measured, not asserted.
Classifications are validated against a three-model reference ensemble. Accuracy 79–95% across dimensions.
Verbatim & traceable.
Every finding binds to attributed, word-for-word quotes with a traceable reference, and results aggregate by independent speakers, so one loud voice can’t tilt a result.
Private by construction.
Fully pseudonymized: people appear only as Speaker-N. Source-agnostic by design.
See a real findingOne brand in full. The report carries this depth for all 143.
VerbatimPart III · Brand profiles
B-01CeraVe
#1 SHARE OF VOICE2,313 SPEAKERS
Stance by aspect
Efficacy
−21
Routine-fit
+26
Irritation
−58
“For the basics like cleanser and moisturizer, I honestly just tell my clients to stick to CeraVe.”
“Worst cystic acne I've ever had was when I was using CeraVe products.”
Contested
Does the CeraVe cleanser dry skin out? 162 speakers split — 74 say stick with it, 88 found it left their skin too dry.
Strategic playFOR CERAVE
A sensitive-skin formulation gap, and a measurable defection path.
Irritation complaints concentrate on the cleanser and moisturizer, with a documented switch to gentler rivals. It reads as an addressable formulation/positioning gap competitors are already capturing — not a brand-perception problem.
STANCE · CeraVe / Irritation · SWITCH · CeraVe → gentler rivals
04
Get your own report.
Tell us the category or community you want read. We’ll scope a report (your brands, your competitors, your questions) built on the same method, and send back pricing and a timeline.
Full category reports from $1,999. Custom corpora and verticals on request.
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